Mobile is quickly taking over the world. According to comScore, nearly 70 percent of digital media time is spent on mobile devices. This means that trends happening on mobile are especially important to pay attention to, since what starts on mobile can influence other areas of digital design, or even transform the environment around us.
As with trends of any nature, some come and go, and others stay and become fundamentals. In this article, I want to review 10 fundamental mobile trends that are shaping mobile design in 2018. Learn how to craft an effective project brief to keep your designs on track.
This is by far the most important trend in mobile design. When people pick up a phone, they want to get something done. The time it takes to complete a task is often used as a measure of an app’s success. Users want to use products that help them reach their goal as fast as possible.
The following techniques help designers minimize the effort required by a user to achieve their goal. Linear user journey
A linear user journey is a journey where users interact with content in a fixed order along a linear path. Usually, users are allowed to do just one specific action at each step of the journey. The most significant benefit of a well-designed linear user flow is predictability. When a flow is presented as a number of steps logically connected to each other, users can predict what will happen next. This not only helps reduce anxiety, but also allows users to estimate how much time is required to complete a task and reduces bounce rate.
User journey simplification. It can be really annoying when a mobile app makes you take a lot of unnecessary steps before you finally complete a task. Mobile design is all about speed and simplicity, so it’s not only important to give users a step-by-step process to follow, but also to minimize the number of steps required to achieve a goal. Designers should strive to create an experience that doesn’t require too many interactions.
More and more designers are focused on designing for failure—they proactively look for steps in the user journey where users might need help, and build in assistance for users at such moments. In the most basic form, this could be content-specific information on how to overcome the problem.