A design concept is the idea behind a design. It\u2019s how you plan on solving the design problem in front of you. It\u2019s the underlying logic, thinking, and reasoning for how you\u2019ll design a website. Your concept will lead to your choices in color and type. It\u2019ll choose your aesthetic and determine your grid. Every design decision you make will fall back on your concept for direction.
Your design concept becomes the framework for all your design decisions. We can think of design concepts in two ways.
Verbal \u2013 the verbal parts of your concept might be words you use to describe the site. For example your design concept might be one of sophisticated elegance. Verbal concepts tend toward the abstract. They\u2019re focused on the message your design is to communicate.
Visual \u2013 the visual parts of your concept might be a specific image or color scheme. It might be an idea to use circles prominently. Visual concepts tend to be a little more concrete. They should come from the verbal part of your concept. Visual concepts are focused more on the how of conveying your message. Typically I begin forming a concept verbally (a process I\u2019ll describe below). At times, though, a concept comes to me visually. I may see an image in my mind for part of the site or the colors I want to use come in a flash. This usually happens after I have done some verbal conceptualizing, though before writing it down. Generally verbal concepts come before visual concepts as the visual is really about how you\u2019ll communicate the verbal, though it likely depends on the individual and how you think best.
What to do Before Creating a Design Concept?
Developing a design concept is something of an individual process. There\u2019s no one right way to generate an idea and what works for one won\u2019t necessarily work for another. However there are parts to the process that everyone should go through.
Defining the problem \u2013 You can\u2019t solve a problem without knowing what that problem is. Before developing a concept for a site you need to talk to your client and ask questions about the client\u2019s brand, their customers, their general market, and their goals for the site.
Research \u2013 Your client won\u2019t be able to tell you everything you want to know. You\u2019ll have to do your own research into their industry looking at competing sites and trying to understand more about their market.<\/p>\n","protected":false},"excerpt":{"rendered":"
A good design begins with a good design concept. You\u2019re trying to solve a problem and your concept will lead the way and give you direction for your design decisions. How do you form a concept? What questions do you need to ask in order to develop one? How does your concept become the roadmap for your design?<\/p>\n","protected":false},"author":1,"featured_media":147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":13,"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/posts\/144\/revisions\/260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/media\/147"}],"wp:attachment":[{"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/z-designpro.co.il\/en\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}